THE CARDLINX ASSOCIATION TEAM

THE CARDLINX ASSOCIATION TEAM

Board Members

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Silvio Tavares

President and Founding Chief Executive Officer

READ SILVIO'S BIO

Silvio Tavares is an experienced CEO, senior executive and thought leader with over 15 years of experience in the digital commerce and payments industry. Mr. Tavares is President and CEO of The CardLinx Association, a leading global trade association for the payments and digital advertising industries. CardLinx founding members include MasterCard, Discover, First Data, Facebook and Microsoft among others.

He was previously SVP and Global Head of Information Products at Visa Inc. where he led a business unit generating several hundred million dollars in annual sales and successfully launched key new industry leading products in the areas of payment fraud detection, digital marketing and merchant loyalty. Mr. Tavares joined Visa from First Data, where he was Senior Vice President and Global Head of Information and Analytics. At First Data, he patented and launched First Data’s U.S. macro-economic spending indicator. He began his career at AT&T where he authored one of the earliest business method patents for web-based payments. He has authored over fifteen granted or pending patents in the fields of digital commerce, electronic payments and payments analytics.

Mr. Tavares earned a Juris Doctor degree from the Boston University School of Law (Oxford University Program), an MBA from Boston College and a Bachelor of Science Degree in Electrical and Computer Engineering from Tufts University.

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Neal Bernstein

General Manager, Microsoft Earn

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Neal is the General Manager of Microsoft Earn. he leads Microsoft’s card linking initiatives and leads new initiatives to increase consumer engagement and monetization. Prior to this role, Neal was Chief of Staff for a number of Microsoft initiatives including Bing Local, Bing Mobile, Bing Maps, MSN, and Local Ad products.

Prior to Microsoft, Neal was a pioneer in the voice recognition industry. He launched IBM’s voice recognition products, he founded two companies that commercialized voice self-service, and for Microsoft he created the industry’s first voice search service.

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Cassie Boutelle

Head of Loyalty Products, FIS

READ CASSIE'S BIO »

Cassie Boutelle is the Vice President of Loyalty Products for FIS, the world’s largest provider of retail payments and banking technologies.

Cassie specializes in retail and financial institution loyalty products as well as emerging payment trends. Her latest efforts have been focused on the convergence of both of these areas via point of sale engagement opportunities, data sharing, coalitions, and other opportunities for partnering together to drive mutual successes. Recent accomplishments include winning PYMNTS.com 2016 POS Innovation award and Pay Before’s 2016 Outstanding Loyalty Program.

As the loyalty rewards industry continues to evolve year after year, she sees more brands and financial institutions understanding the benefits of reward programs, such as increased spend and increased consumer insight via customer data. Today’s consumers are savvier than ever and wanting more from their retailers and financial institutions, looking for more incentives to drive where they shop and which card they use. Cassie sees the opportunity in the challenge of this environment, viewing loyalty programs as ways to stay competitive and innovate, ultimately solving for utopian consumer experiences and increasing revenues.

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Jon Carder

CEO, Empyr

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Jon Carder is CEO and Co-founder of Empyr, an innovative online-to-offline commerce platform providing a frictionless approach to monetizing online consumers in the offline world.

Carder is a serial entrepreneur who has been nominated for Ernst & Young’s Entrepreneur of the Year award three separate times and was previously named San Diego’s Most Influential Tech Executive. He has successfully created several multi-million Internet businesses, including card-linked offer company, Mogl, which was named Most Innovative Tech Company in San Diego. Carder also founded MojoPages, a local search engine that helps people find the best local businesses. Some of the nation’s largest media companies are using MojoPages technology including Hearst, CBS, FOX and ClearChannel.

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Ken Hirschman

VP of Strategic Alliances

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Ken Hirschman is General Manager and Vice President of in-store offers at Rakuten/Ebates.

Ken oversees multiple functions at Ebates, including business development, M&A, legal, credit card, and Ebates In-Store. At Ebates, Ken built a legal department, raised a funding round, bought six companies, founded two Asian offices, launched a de novo credit card program, quarterbacked an IPO, and negotiated the sale of Ebates to Rakuten for $1 billion.

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Deepak Joseph

Senior Vice President, Digital Sales and Service

READ DEEPAK'S BIO »
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Brandon Logsdon

President and Chief Executive Officer

READ BRANDON'S BIO »

With over 13 years of experience at Excentus, Brandon Logsdon has been the driving force behind developing a first-of-kind, nationwide coalition program and engaging in strategic relationships with our cornerstone partners, Shell and MasterCard. In his role as CEO, Brandon is also a member of the Excentus Board of Directors, and he oversees three strategic Excentus business units – the Fuel Rewards coalition program, our subsidiary Centego, which provides enabling technology and services for private-label fuel reward programs and managing our IP portfolio. Prior to joining Excentus in 2002, Brandon worked at GTE Internetworking, JPMorgan Chase, iChoose and he was also the Co-founder and Principal at Bloomin’ Partners Inc.

Brandon holds a BA in Finance and Marketing from Texas Christian University (Go Frogs) and he is a board member for the North Texas chapter of the Folds of Honor foundation. When he’s not spending time with his wife and three children, you’ll find him making triple doubles on the court or chasing that elusive hole-in-one.

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Dale McCrory

Senior Vice President, Advanced Solutions and Innovation

READ DALE'S BIO »

Dale McCrory is a senior leader in Card-linking Services, Loyalty and CRM innovation at First Data Corporation.

Dale McCrory is a senior leader in Card-linking Services, Loyalty and CRM innovation at First Data Corporation, where she is responsible for Strategy, Business Development, Product Development, and Commercialization. Dale has led the development of internal and external partners to launch technology solutions that drive value through the collision of Payments and Advertising. This includes enterprise offers platforms, POS integration, offer syndication and affiliate marketing, consumer segmentation and campaign analytics for Ad Sales and Advertising Publishing organizations delivering targeted marketing, CRM and loyalty solutions.

Prior to joining First Data, she was Vice President at TSYS for over 12 years, where she led several functional teams during that tenure, including Product Strategy & Development, Professional Services, Client Relationship Management, Program Analytics and Marketing, Client Conversions and Implementation and Operations. She played a critical role in the design, launch and growth of loyalty programs in the Financial Services space throughout North American, including programs for global, national and regional organizations such as Cap One, Citibank, JP Morgan Chase, Wells Fargo, Royal Bank of Scotland, Sears, and The Home Depot.

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Kirsty Rankin

SVP, Global Group Head, MasterCard Loyalty

READ KRISTY'S BIO »

Kirsty Rankin is Senior Vice President and Global Group Head of MasterCard’s Loyalty Solutions. In this global role, she is responsible for the strategy, design and management of innovative loyalty value propositions for the merchant community. MasterCard is committed to providing tailored, leading edge loyalty solutions that help businesses drive greater engagement and create longer term more profitable customers.

Kirsty brings a wealth of loyalty knowledge and expertise having been the Co-CEO of Pinpoint Pty Ltd, one of Asia Pacific’s leading loyalty and marketing service companies with offices in Australia, China, Singapore, Hong Kong, India, Japan and Taiwan. During her 20+ year tenure at Pinpoint, Kirsty was instrumental in the growth of the company to over 500 employees where she developed highly successful, award winning loyalty and marketing programs across a broad range of industry verticals including financial services, retail, travel and entertainment. Pinpoint was acquired by MasterCard in July 2014.

Prior to Pinpoint, Kirsty worked at Qantas and American Express.

Kirsty holds a Bachelor of Commerce from the University of New South Wales where she was a University Medallist. In Australia, she was a board member of ADMA, the leading marketing and advertising association and an advisory board member for Visit California. She is currently living in California where she works out of the MasterCard Office in San Carlos.

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Arvind Ronta

Director, Global Head of Products – Commerce, Data, Security & Commercial Payments

READ ARVIND'S BIO »

Arvind is an experienced payments executive with a breadth of consulting and industry experience, focused on driving innovation and revenue growth.

At Discover, Arvind is leading an innovation pipeline of next-generation products for card-linking, big data and consumer authentication.

Prior to joining Discover, Arvind was a consultant in the Strategy & Operations group at Deloitte Consulting LLP and led business model innovation, digital transformation and strategic initiatives for clients across the payments value chain. Prior to Discover, he managed P&L and product-marketing responsibilities for a leading global online payment processor. Arvind holds a BS in Mechanical Engineering and an MBA from Queen’s University in Canada.

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Jonathan Silver

President and CEO

READ JONATHAN'S BIO »

Bio coming soon.

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Satoru (“Sato”) Suzuki

General Manager and Head of US Office, Sumitomo Mitsui Card

READ SATORU'S BIO »

Satoru Suzuki is General Manager of Sumitomo Mitsui Card, USA and is based in the Palo Alto Office of Sumitomo Mitsui Card. He works on research and advanced payment solutions and technologies in North America and business development. He has 20+ years career in credit card business.

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Steven L. Van Fleet

President, Financial Services and CLL (Card Linked Loyalty), Augeo

READ STEVEN'S BIO

Steve has been a leader and innovator in financial services and EFT for over 30 years where he and his teams have been instrumental in the development, launch and management of leading edge financial products and services. In his career, Steve has held executive roles at First Data, MasterCard, Cirrus, Pulse EFT Network and RewardsNOW, Inc where he was President and CEO.

Steve assumed his current role with Augeo’s acquisition of RewardsNOW in April, 2015. As President of Augeo’s CLO business unit, he leads all aspects of the business including the client, merchant and tech initiatives and teams; leveraging his knowledge and experience to develop new approaches and applications for the CLO ecosystem.

Steve has a BS in Business from Northern Arizona, an MBA from the University of Houston, and a Juris Doctorate from DePaul University and is a member of the Connecticut Bar Association. Outside of work he spends his time with his wife Brenda and their four daughters and two granddaughters, and supporting the UCONN basketball program—Go Huskies!

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Jill Yates

Head of Strategic Partnerships, Sears Shop Your Way (SYW)

READ JILL'S BIO »

Jill Yates, Director Strategic Partnerships with Shop Your Way, a Sears Holdings Company. In this role, she is focused in strategic partnerships with merchants and third parties spanning a wide variety of verticals in everyday spending categories for Shop Your Way, the largest retail loyalty platform and rewards marketplace in the U.S. With tens of millions of active members that earned Shop Your Way points in the past 12 months, Shop Your Way maintains a massive repository of purchase data and behavior insights. Using its data mining and analytic capabilities, its patented rewards engine, and array of digital and marketing channels, Shop Your Way consistently delivers relevant and engaging messaging to members, which guide and drive their continued purchase behavior.

Prior to joining Shop Your Way, Jill spent the previous 15 years at Inmar and Parago (now Blackhawk Network) in a variety of roles focused on the development and advancement of consumer incentive programs for a wide variety of Fortune 500 consumer packaged goods companies, manufacturers and retailers. Jill is passionate about the betterment of advanced analytics and performance of consumer incentive programs. She remains active in a variety of organizations including Path to Purchase, Shopper Marketing, Brand Activation, and now the Cardlinx Association. Jill received a magna cum laude B.A. from the University of Louisville.

Our Team

silvio

Silvio Tavares

President and Founding Chief Executive Officer
[email protected]

READ SILVIO'S BIO »

Silvio Tavares is an experienced CEO, senior executive and thought leader with over 15 years of experience in the digital commerce and payments industry. Mr. Tavares is President and CEO of The CardLinx Association, a leading global trade association for the payments and digital advertising industries. CardLinx founding members include MasterCard, Discover, First Data, Facebook and Microsoft among others.

He was previously SVP and Global Head of Information Products at Visa Inc. where he led a business unit generating several hundred million dollars in annual sales and successfully launched key new industry leading products in the areas of payment fraud detection, digital marketing and merchant loyalty. Mr. Tavares joined Visa from First Data, where he was Senior Vice President and Global Head of Information and Analytics. At First Data, he patented and launched First Data’s U.S. macro-economic spending indicator. He began his career at AT&T where he authored one of the earliest business method patents for web-based payments. He has authored over fifteen granted or pending patents in the fields of digital commerce, electronic payments and payments analytics.

Mr. Tavares earned a Juris Doctor degree from the Boston University School of Law (Oxford University Program), an MBA from Boston College and a Bachelor of Science Degree in Electrical and Computer Engineering from Tufts University.

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Sabine Brunthaler

Head of the CardLinx European Advisory Board
[email protected]

READ SABINE'S BIO »

Sabine Brunthaler has longstanding, international experience in client-facing advisory roles in professional B2B services providing strategic business support to senior leaders of large and mid-sized global organizations. Most recently with Boyden Executive Search, Sabine was the Lead Partner for Finance and Life Sciences in Switzerland. Additionally, as a committee member of the British-Swiss Chamber of Commerce, she helped member organizations grow in the UK and continental Europe.

Before that, Sabine was CEB’s Director Member Services for their European Finance Practice offering best practice research for management strategies and serving over 150 of Europe’s leading organizations across industries. Her earlier experiences include working for CEB’s IT Practice in new member acquisition, developing marketing strategies for an American software company as well as managing a team of 150 trainers in adult education.

She holds a humanities degree from the University of Vienna and an Austrian diploma in training management. Sabine received her marketing qualifications in the UK with the Chartered Institute of Marketing. Her MBA at London Guildhall University (now London Metropolitan University) allowed her to analyze consulting needs for human resources, information technology and finance in organizations across Europe, an area of additional research for the past two years. Sabine is fluent in German, English, and French.

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Ming Lacey

Public Relations Director
[email protected]

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Ming Lacey is the PR Director of The CardLinx Association.
She directs media outreach and strategy, manages social media engagement, explores strategic partnerships and identifies conference and journalist interviews/ speaking opportunities for CardLinx and its members.
Ming’s communications career began in New York City as the PR and Communications Manager for The Reserve, a money fund company. After managing crisis and triage communications at The Reserve, Ming joined Rubenstein Associates as Assistant Vice President in the financial and legal group where she helped financial services institutions, law firms and non-profit organizations to amplify their messages to the business media. Following a move to Portland, Oregon, Ming worked at LANE PR as Account Director overseeing their largest agency accounts with regional community banks and financial institutions.

Prior to her work in public relations, Ming started her career in the financial services industry as a portfolio assistant at Alliance Bernstein managing municipal bond funds. Then she worked at Citigroup in Hong Kong and New York for five years in varying capacities in the Corporate Realty Services and Global Transaction Services divisions where she focused on marketing, branding and internal communications. Ming is a graduate of the University of Chicago and received a B.A. in Economics.

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Ester Shin

Member Manager
[email protected]

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Ester supports the enrollment of new members and member relations for The CardLinx Association, including outreach and registration of new members and ongoing management and support of existing members.

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Steven Berg

Director of Business Development
[email protected]

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Steve is responsible for new member outreach and the marketplace activities that lead to growth of the association. Having a background in business development for marketing publishers and association, he brings the opportunity and resources for new members in the CardLinx ecosystem.

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Scott Livingston

Director of Web Services
[email protected]

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Scott is responsible for UX and UI Design for the website. As well as maintaining the site platform and updating content.