The purpose of the CardLinx Certification Program is to ensure quality standards for on-line to off-line and card-linking service providers.
Card-linking has quickly established itself as the premier online-to-offline marketing and loyalty strategy. CardLinx research shows that card-linked transactions are growing at over 50% a year. This growth in the industry has created significant demand on merchants, banks/card issuers, digital publishers, mobile wallet apps and loyalty coalitions to launch card-linked programs. These companies often need help launching and running new card-linked programs while complying with accepted industry standards.
As the leading global card-linked industry association, CardLinx has launched the CardLinx Certification Program. This program provides assurance for companies launch- ing new programs that professionals who attain this designation understand and comply with current card—linking industry standards.
Service Providers must be members in good standing of The CardLinx Association at the Associate or Board level.
CardLinx Certified Providers will be given priority on service requests from CardLinx members at no additional cost.
In addition, Certified CardLinx Providers have a web link that is included in the CardLinx Certified Provider On-line directory. The directory is accessible from The CardLinx Association Website.
After successfully completing the CardLinx Certification Procedure, providers may display the CardLinx Certified logo when presenting and providing services.
CardLinx Certified Providers must pass a certification procedure which comprises two 1 hour certification exams. These exams are done via teleconference and cover two subject matter areas:
• CardLinx Standards
• On-line to Off-line
• Market Structure and
• Industry Roles
Materials and questions are provided in advance of the two 1 hour certification exams.
Upon successfully passing the certification procedure, the provider will need to pay an annual fee of $5,000.00 and will be provided with a CardLinx Certified Provider Certificate. The CardLinx Certificate is provided for a one year period and must be renewed to ensure compliance with all new standards.