Cobra 2.0 is here!
CardLinx is committed to the continuous improvement of our industry standards as the card-linking industry evolves. To that end, the CardLinx board of directors convened a work group to review the Cobra Standard (Protocol Priority for Offer Redemption), first published in February 2015.
The technical work group, chaired by Rakuten/Ebates, has unanimously recommended one significant change to the Cobra Standard, related to offer prioritization. In the event that multiple offers have the same Offer Identifier, the offer with the most recent Acceptance Date will be used in the evaluation of offer attribution.
On February 8th, 2017, the CardLinx Board of Directors voted unanimously to adopt the Cobra Standard Protocol Priority for Over Redemption v 2.0. It is now available on our website.