Advantage Retail: How IoCT and AI Is Expanding the Definition of Retail

March 14th, 2018 – London


This conference explores European innovations in fintech, APIs and analytics for data-driven commerce by the leading companies in their industries.

With ever more contextualized consumer data from smartphones, smartwatches to self-driving cars, retailers, payment networks, social networks and technology providers are poised to create seamless, always accessible payments. But this future requires AI to facilitate an online-to-offline (O2O) infrastructure that is interoperable, scalable and flexible. In Europe, O2O commerce is growing rapidly as the European Union moves towards open data in banking, unleashing an once-in-a-generation opportunity to launch innovations in card-linking, loyalty and digital marketing.

We encourage Non-Member companies to attend our conferences, but there is a one-time attendance policy in place. You may attend a CardLinx conference as a Non-Member only once.

Marriott County Hall London
London County Hall, Westminster Bridge Rd
Lambeth, London SE1 7PB, UK



Dale McCrory

VP, Digital Commerce, Loyalty and Offers – First Data


Omar Omarsson

Head Of Marketing, Meniga


Souheil Badran

President Alipay – Americas

From Online to Offline: New Ways AI and Data Are Driving Commerce


Amy Parsons

Head of Global Commerce – Discover

The New Age of AI in Commerce


Joey Lewis

Director Financial Partnerships Strategic Initiatives, Hilton Worldwide


Robert Legters

Chief Product Officer, Product, FIS

New Era of Shopping with Tech



Kirsty Rankin

SVP, Global Loyalty Group Head – Mastercard

Keynote: Leveraging the Connected Home as a New Commerce Platform


Ken Hirschman

VP Strategic Alliances – Rakuten/Ebates

Keynote: From Online to O ine: The New Age of In-Store Offers


Sang Ahn

Chief Commercial Officer – Samsung Pay

Keynote: Mobile Wallets, Offers and the Internet of Commerce Things


Joey Lewis

Director – Hilton Worldwide

Panel: Merchant Perspectives on Card-Linking and the Internet of Commerce Things


Ken Kubo

President – Sumitomo Mitsui Card Company

Keynote: From Cost-Center to Driving Revenue; Using Payments and Card-Linking for Competitive Advantage


Wade Hobbs

SVP, Bank Amerideals – Bank of America

Panel: Card-Linking 2.0: The Future of Card-Linking


Neal Bernstein

General Manager – Microsoft Earn

Keynote: Microsoft Lessons Learned About Customers Engagement and Card-Linking


Mary Ku

Director of Product Management – Facebook

Keynote: The New Age of Digital Commerce, Facebook Perspectives


Doo Lee

EVP, Chief Marketing and Analytics – Samsung Card

Keynote: Digital Marketing Partners; Asian Card Issuers as Digital Platform for Commerce


Marushka Bland

Director, Payments Marketing – Whole Foods Market

Keynote: Beyond Volume: Card-Linking and Customer Engagement


Arvind Ronda

Global Head of Emerging Products – Discover

Keynote: Big Data & Attribution: The Essentials of Digital Commerce


Dale McCrory

VP, Digital Commerce, Loyalty and Offers – First Data

Keynote: New Technologies for Offers in Payments and Digital Wallets


For CardLinx Member companies, passes to conferences hosted by CardLinx are usually included in your annual membership fee. If your company is not a member of CardLinx, you may still attend CardLinx conferences, but a registration fee will apply. If you register 30 days before the conference or earlier, we honor an Early Bird rate of $750 per registrant. The full registration fee is $1,000 and applies to all registrations received within 30 days of the conference date. Non-Member companies are limited to attending one CardLinx conference.