Experiences

Engage with industry leaders and network with
peers via online events and webinars.

NEXT EVENT: CARDLINX EAST FORUM
Artifical Intelligence – What’s In Store
for the Future of Fin-tech?
June 15th, 2021 | via Zoom

 
 

Merchants

The CardLinx Forum helps global members use technology to
grow their customer acquisition and customer loyalty.

“The Secret Weapon for Global Retailers Using Targeted CLO”
w/ Carolina Paradas, Global Affiliate Marketing Manager at Harvey Nichols

 
 

Commerce Code Podcast

Timely industry insights and analysis from newsmakers around the
world—brought to you each week in easy-to-access 15-minute episodes.

Our Select Members

Merchants

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24s Logo
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Tech / Fin-Tech

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Samsung Card Logo
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Banks

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UBS Logo
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Payments

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Data

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loyalty one logo
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Card-Linking

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Who We Are

The CardLinx Forum helps members worldwide drive interoperability and eliminate friction in the card-linking industry.

Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).

Experiences

Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.

The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:

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The CardLinx Forum, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:

Online/In-person Collaborative Conferences
Interactive Webinars
Best Practices / Education
Technical Standards
Certifications
View FAQ
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The CardLinx Forum’s parent organization, the Digital Commerce Alliance (DCA), provides additional value to CardLinx Forum members:

Curated Introductions
Online Forums
Podcasts
News
Market Research
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Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.”

Learn More about how DCA and it’s member companies promote Trade for Good
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DCA & Equilar/Nasdaq Partner to Advance Boardroom Diversity

We are pleased to announce a partnership with Equilar, the leading provider of corporate leadership…

Continue Reading
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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 57: Fin-techs Bring Stock Investing to the Masses

This week on Commerce Code we speak with Arash Asady, Chief Executive Officer of Bits of Stock, about stock markets, fin-techs and wealth inequality. Bits of Stock is a fin-tech company that enables average consumers to share in the upside of stock ownership of the retailers they buy from.

Listen Now
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CardLinx East Forum

Artificial Intelligence – What’s In Store for the Future of Fin-Tech?

June 15th, 2021 | 9:00am – 12:00pm EST via Zoom

Improving personalization, increasing security, making the payment process smoother: These are the promises of AI. Consumers—and those who serve them including merchants, bankers, processors and marketers—stand to benefit by application of artificial intelligence to the card-linking experience. Gain insight and understanding about what’s happening in fin-tech when it comes to AI.

Register Now
paul siegfried Transunion
ryan wuerch Dosh
david josephs Davinci
bruno chauvat Travelsify
terry mcmullen OpenSparkz
Ayush Choure Krowd

Merchant Best Practices

Access to presentations, panel discussions and videos. Featuring leaders from Harvey Nichols, 24s, Hilton, Microsoft, Samsung, Mastercard, and more …

Keynote Address

Wandrille Lefebvre
Head of Traffic,
Media & Business Development, 24s

Watch VideoView Presentation

Card-linking and Beyond

Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols

Watch VideoView Presentation

Using Card-linked Programs To Drive Customer Acquisition And Loyalty

Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton

Watch VideoView Presentation
Log-In & Learn
2020 Digital Commerce and CLO annual study

Industry Data

Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.

Download the Latest Report
Commerce Tracker

The CardLinx Forum Commerce Tracker

Track the latest COVID-19 commerce activity restrictions and re-openings in the 20 largest economies in the world.

Track COVID-19 Updates

Become a Member

Help shape the future of digital commerce.

Become a Member