Our Select Members
Merchants
Tech / Fin-Tech
Banks
Payments
Data
Card-Linking
Merchant Best Practices
Using Card-linked Programs To Drive Customer Acquisition And Loyalty
Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton
A Merchants Perspective: Card-linking and Beyond
Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols
Attracting New Customers in the Crowded Retail Marketplace
Gaurang (G-Man) Maniar
Senior Director of Marketing, Total Wine & More
Access ContentMember Log-In
Who We Are
The CardLinx Forum helps members worldwide drive interoperability and eliminate friction in the card-linking industry.
Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).
Advisory Board
These leaders guide the CardLinx Forum Advisory Board’s mission to foster collaboration and innovation, and drive the development of shared services and standards to eliminate friction in the card-linking and card-linked offers industry.
Katie Kelley
Chairperson; Senior Vice President of Marketing at Figg
Jill Moser
SVP of Personalization & Loyalty, Bank of America
Carolina Paradas
Global Senior Affiliates and CLO Manager, Harvey Nichols
Farrell Hudzik
Executive Vice President, Financial Institutions, Cardlytics
Dev Subrata
CEO, Fidel
Te Baker
Loyalty Product Manager, Discover
Experiences
Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.
The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
The CardLinx Forum, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
Online/In-person Collaborative Conferences
Interactive Webinars
Best Practices / Education
Technical Standards
Certifications
The CardLinx Forum’s parent organization, the Digital Commerce Alliance (DCA), provides additional value to CardLinx Forum members:
Curated Introductions
Online Forums
Podcasts
News
Market Research
Trade for Good
The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.”
DCA & Equilar/Nasdaq Partner to Advance Boardroom Diversity
We are pleased to announce a partnership with Equilar, the leading provider of corporate leadership…
Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.
Episode 71: Consumers Assert Control Over Their Data
This week on Commerce Code we speak with Jenny Lee, Partner at Arent Fox, about the future of companies using consumer data in an unauthorized way and how that will play out.
CardLinx West Forum
Mobile Wallets and CLO in 2021
September 14th, 2021 | 9:00am – 12:00pm PST via Zoom
Card-linked offers embedded in mobile wallets to facilitate online-to-offline commerce are overwhelmingly ranked by industry leaders (and CardLinx members) as the most promising tech on the near-term horizon. Learn more about initiatives merchants, banks and processors are taking in 2021 to meet consumer demand for clean, friction-free payment experiences.
Industry Data Survey
Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.
The 2021 Digital Commerce & CLO Industry Survey has arrived! Give us your feedback and get entered in a drawing to win a brand new MacBook Air!
The CardLinx Forum Commerce Tracker
Track the latest COVID-19 commerce activity restrictions and re-openings in the 20 largest economies in the world.
