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Gain access to cross-industry collaboration among members that improve the consumer and merchant experience by eliminating friction from digital commerce.
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Merchants

The CardLinx Forum helps global members use technology to
grow their customer acquisition and customer loyalty.

“The Secret Weapon for Global Retailers Using Targeted CLO”
w/ Carolina Paradas, Global Affiliate Marketing Manager at Harvey Nichols

 
 

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Timely industry insights and analysis from newsmakers around the
world—brought to you each week in easy-to-access 15-minute episodes.

Our Select Members

Merchants

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Banks

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Payments

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Data

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Card-Linking

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Merchant Best Practices

Access to presentations, panel discussions and videos. Featuring leaders from Harvey Nichols, 24s, Hilton, Microsoft, Samsung, Mastercard, and more …

Using Card-linked Programs To Drive Customer Acquisition And Loyalty

Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton

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A Merchants Perspective: Card-linking and Beyond

Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols

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Attracting New Customers in the Crowded Retail Marketplace

Gaurang (G-Man) Maniar
Senior Director of Marketing, Total Wine & More

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Who We Are

The CardLinx Forum helps members worldwide drive interoperability and eliminate friction in the card-linking industry.

Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).

Advisory Board

These leaders guide the CardLinx Forum Advisory Board’s mission to foster collaboration and innovation, and drive the development of shared services and standards to eliminate friction in the card-linking and card-linked offers industry.

Experiences

Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.

The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:

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The CardLinx Forum, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:

Online/In-person Collaborative Conferences
Interactive Webinars
Best Practices / Education
Technical Standards
Certifications
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The CardLinx Forum’s parent organization, the Digital Commerce Alliance (DCA), provides additional value to CardLinx Forum members:

Curated Introductions
Online Forums
Podcasts
News
Market Research
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Trade for Good

The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.

We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.

Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.”

Learn More about how DCA and it’s member companies promote Trade for Good
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DCA & Equilar/Nasdaq Partner to Advance Boardroom Diversity

We are pleased to announce a partnership with Equilar, the leading provider of corporate leadership…

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Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.

Episode 84: Acting on Consumer Values – Connecting Community, Product & Brand

This week on Commerce Code we speak with Brianna Kilcullen, Founder & CEO of Anact, about turning community action into commercial success. Anact is a home goods brand that launched with a particularly clear vision for how its primary product reflects the organization’s values.

Listen Now

New Digital Commerce Alliance Annual Study Data Shows Strong Card-linking Growth During Pandemic

The Digital Commerce Alliance (DCA) released data revealing significant industry trends, including those related to card-linking, mobile wallets, and financial data management. Among the global trade association’s findings in its annual study: Card-linking programs top the list of digital marketing tools preferred by respondents, surpassing social media marketing for the first year since the study’s inception in 2016.

Download the 2021 Study
Commerce Tracker

The CardLinx Forum Commerce Tracker

Track the latest COVID-19 commerce activity restrictions and re-openings in the 20 largest economies in the world.

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Help shape the future of digital commerce.

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