Experiences

Engage with industry leaders and network with
peers via online events and webinars.

NEXT EVENT: CARDLINX WEST FORUM
Mobile Wallets and CLO in 2021
April 28th | via Zoom

 
 

Merchants

The CardLinx Forum helps global members use technology to
grow their customer acquisition and customer loyalty.

“The Secret Weapon for Global Retailers Using Targeted CLO”
w/ Carolina Paradas, Global Affiliate Marketing Manager at Harvey Nichols

Our Select Members

Merchants

Tech / Fin-Tech

Banks

Payments

Data

Card-Linking

Who We Are

The CardLinx Forum helps members worldwide drive interoperability and eliminate friction in the card-linking industry.

Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).

Experiences

Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.

The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:

The CardLinx Forum, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:

Online/In-person Collaborative Conferences
Interactive Webinars
Best Practices / Education
Technical Standards
Certifications
View FAQ

The CardLinx Forum’s parent organization, the Digital Commerce Alliance (DCA), provides additional value to CardLinx Forum members:

Curated Introductions
Online Forums
Podcasts
News
Market Research
Learn More

CardLinx West Forum

Mobile Wallets and CLO in 2021

April 28th, 2021 | 9:00am – 12:00pm PST via Zoom

Card-linked offers embedded in mobile wallets to facilitate online-to-offline commerce are overwhelmingly ranked by industry leaders (and CardLinx members) as the most promising tech on the near-term horizon. Learn more about initiatives merchants, banks and processors are taking in 2021 to meet consumer demand for clean, friction-free payment experiences.

Register Now

Merchant Best Practices

Access to presentations, panel discussions and videos. Featuring leaders from Harvey Nichols, 24s, Hilton, Microsoft, Samsung, Mastercard, and more …

Keynote Address

Wandrille Lefebvre
Head of Traffic,
Media & Business Development, 24s

Watch VideoView Presentation

Card-linking and Beyond

Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols

Watch VideoView Presentation

Using Card-linked Programs To Drive Customer Acquisition And Loyalty

Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton

Watch VideoView Presentation
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Industry Data

Your go-to resource for the key findings and insights driving digital commerce and CLO today. Based on CardLinx’ annual worldwide survey of its membership.

Download the Latest Report

The CardLinx Forum Commerce Tracker

Track the latest COVID-19 commerce activity restrictions and re-openings in the 20 largest economies in the world.

Track COVID-19 Updates

Become a Member

Help shape the future of digital commerce.

Become a Member