Our Select Members
Merchants
Tech / Fin-Tech
Banks
Payments
Data
Card-Linking
Merchant Best Practices
Using Card-linked Programs To Drive Customer Acquisition And Loyalty
Joey Lewis
Director Financial Partnerships Strategic Initiatives, Hilton
A Merchants Perspective: Card-linking and Beyond
Carolina Paradas-Mandato
Global Affiliate Marketing Manager, Harvey Nichols
Attracting New Customers in the Crowded Retail Marketplace
Gaurang (G-Man) Maniar
Senior Director of Marketing, Total Wine & More
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Who We Are
The CardLinx Forum helps members worldwide drive interoperability and eliminate friction in the card-linking industry.
Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).
Advisory Board
These leaders guide the CardLinx Forum Advisory Board’s mission to foster collaboration and innovation, and drive the development of shared services and standards to eliminate friction in the card-linking and card-linked offers industry.
Katie Kelley
Chairperson; Senior Vice President of Marketing at Figg
Jill Moser
SVP of Personalization & Loyalty, Bank of America
Te Baker
Loyalty Product Manager, Discover
Caroline Penn
VP, Publisher Growth Solutions, Cardlytics
Dinakar Jay "JD"
Product Manager, Cashback & Loyalty, Microsoft
Experiences
Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.
The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
The CardLinx Forum, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
Online/In-person Collaborative Conferences
Interactive Webinars
Best Practices / Education
Technical Standards
Certifications
The CardLinx Forum’s parent organization, the Digital Commerce Alliance (DCA), provides additional value to CardLinx Forum members:
Curated Introductions
Online/In-person Collaborative Conferences
Podcasts
News
Market Research
Trade for Good
The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.”
DCA & Equilar/Nasdaq Partner to Advance Boardroom Diversity
We are pleased to announce a partnership with Equilar, the leading provider of corporate leadership…
Timely industry insights and analysis from newsmakers around the world—brought to you each week in easy-to-access 15-minute episodes.
Episode 148: Unpacking the DCA 2022 Industry Study
This week on Commerce Code we speak with Erin Warren, General Manager of Rakuten’s Card Linked Offer Network. We unpack the 2022 DCA Industry Study, a wide-reaching survey-based analysis of the state of digital commerce. Topics of conversation include:
- The past, present and future of card linked offers;
- The broader environment for marketing channels – who won and lost in 2022, and what does 2023 hold in store?
- And – the changing environment for consumer financial data ownership. How are advertisers and other players in the digital commerce ecosystem responding to changes underway, and the changes they expect in the near future?
