Join Our Alliance
Gain access to cross-industry collaboration among members that improve the consumer and merchant experience by eliminating friction from digital commerce.
The CardLinx Forum helps global members use technology to
grow their customer acquisition and customer loyalty.
“The Secret Weapon for Global Retailers Using Targeted CLO”
w/ Carolina Paradas, Global Affiliate Marketing Manager at Harvey Nichols
Our Select Members
Tech / Fin-Tech
Who We Are
The CardLinx Forum helps members worldwide drive interoperability and eliminate friction in the card-linking industry.
Since 2014, on behalf of its membership representing 6 million merchants, 1.9 billion payment cards, 200 million card-enabled accounts and 700 million active daily users, the CardLinx Forum has fostered collaboration and development of innovative card-linking services and standards that boost consumer acquisition and loyalty. the CardLinx Forum is a division of the Digital Commerce Alliance (DCA).
These leaders guide the CardLinx Forum Advisory Board’s mission to foster collaboration and innovation, and drive the development of shared services and standards to eliminate friction in the card-linking and card-linked offers industry.
Dinakar Jay "JD"
Now one of three divisions of the Digital Commerce Alliance (DCA), a non-profit trade association launched in 2020, the CardLinx Forum has focused on advancing card-linking, card-linked offers (CLO) and online-to-offline commerce (O2O) worldwide since 2014.
The card-linking division of DCA, formerly known as the CardLinx Association, offers a host of experiences fostering collaboration and development of services and standards to minimize friction for consumer purchases, including:
Trade for Good
The Digital Commerce Alliance’s motto is Trade for Good. These three simple words sum up the mission of our non-profit trade association: DCA drives the future of trade and commerce, by making it a more socially positive, more friction-free experience for all parties, including consumers.
We believe that trade can be one of the most powerful forces for good. Our aim is to help merchants, card issuers, payment companies, fin-tech organizations, and consumers benefit in multiple ways from innovation enabled by digital commerce technology.
Members are empowered by DCA—and its 3 divisions, the CardLinx Forum, the Mobile Wallet Forum and the Financial Data Forum—to do all they can to make every aspect of trade good for both buyers and sellers, as well as their companies and the communities they serve.”