THE CARDLINX ASSOCIATION TEAM

THE CARDLINX ASSOCIATION TEAM

Board Members

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Silvio Tavares

President and Founding Chief Executive Officer

READ SILVIO'S BIO

Silvio Tavares is an experienced CEO, senior executive and thought leader with over 15 years of experience in the digital commerce and payments industry. Mr. Tavares is President and CEO of The CardLinx Association, a leading global trade association for the payments and digital advertising industries. CardLinx founding members include MasterCard, Discover, First Data, Facebook and Microsoft among others.

He was previously SVP and Global Head of Information Products at Visa Inc. where he led a business unit generating several hundred million dollars in annual sales and successfully launched key new industry leading products in the areas of payment fraud detection, digital marketing and merchant loyalty. Mr. Tavares joined Visa from First Data, where he was Senior Vice President and Global Head of Information and Analytics. At First Data, he patented and launched First Data’s U.S. macro-economic spending indicator. He began his career at AT&T where he authored one of the earliest business method patents for web-based payments. He has authored over fifteen granted or pending patents in the fields of digital commerce, electronic payments and payments analytics.

Mr. Tavares earned a Juris Doctor degree from the Boston University School of Law (Oxford University Program), an MBA from Boston College and a Bachelor of Science Degree in Electrical and Computer Engineering from Tufts University.

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Cassie Boutelle

Head of Loyalty Products, FIS

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Cassie Boutelle is the Vice President of Loyalty Products for FIS, the world’s largest provider of retail payments and banking technologies.

Cassie specializes in retail and financial institution loyalty products as well as emerging payment trends. Her latest efforts have been focused on the convergence of both of these areas via point of sale engagement opportunities, data sharing, coalitions, and other opportunities for partnering together to drive mutual successes. Recent accomplishments include winning PYMNTS.com 2016 POS Innovation award and Pay Before’s 2016 Outstanding Loyalty Program.

As the loyalty rewards industry continues to evolve year after year, she sees more brands and financial institutions understanding the benefits of reward programs, such as increased spend and increased consumer insight via customer data. Today’s consumers are savvier than ever and wanting more from their retailers and financial institutions, looking for more incentives to drive where they shop and which card they use. Cassie sees the opportunity in the challenge of this environment, viewing loyalty programs as ways to stay competitive and innovate, ultimately solving for utopian consumer experiences and increasing revenues.

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Jon Carder

CEO, Empyr

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Jon Carder is CEO and Co-founder of Empyr, an innovative online-to-offline commerce platform providing a frictionless approach to monetizing online consumers in the offline world.

Carder is a serial entrepreneur who has been nominated for Ernst & Young’s Entrepreneur of the Year award three separate times and was previously named San Diego’s Most Influential Tech Executive. He has successfully created several multi-million Internet businesses, including card-linked offer company, Mogl, which was named Most Innovative Tech Company in San Diego. Carder also founded MojoPages, a local search engine that helps people find the best local businesses. Some of the nation’s largest media companies are using MojoPages technology including Hearst, CBS, FOX and ClearChannel.

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Ken Hirschman

VP of Strategic Alliances

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Ken Hirschman is General Manager and Vice President of in-store offers at Rakuten/Ebates.

Ken oversees multiple functions at Ebates, including business development, M&A, legal, credit card, and Ebates In-Store. At Ebates, Ken built a legal department, raised a funding round, bought six companies, founded two Asian offices, launched a de novo credit card program, quarterbacked an IPO, and negotiated the sale of Ebates to Rakuten for $1 billion.

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Deepak Joseph

SVP, Digital Sales and Monetization

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Deepak Joseph is the Head of Digital Monetization and Cross Platform Sales at Bank of America. He leads BankAmeriDeals, continuing to expand the scope and capabilities of the card linked offers program. He is also responsible for driving sales of banking products across mobile, online, ATM and call center channels. Deepak joined Bank of America in 2008 as part of the Consumer Bank MBA Leadership Development program. Previously he worked for six years in the semiconductor industry. He has a B.Sc. in Electrical Engineering from Virginia Tech, M.Sc. in Management Information Systems from George Washington University and a MBA from Duke University. He lives in Charlotte, NC with his wife and 3 kids.

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David Kristal

Founder and CEO, Augeo

READ DAVID'S BIO

David is the founder and CEO of Augeo, and Co-Chairs the company with Juan. He leads Augeo’s new ideas origination efforts and drives the parallel strategic and technological innovations. In his role, David is active in all aspects of the firm’s activities. He is a graduate of the University of Minnesota’s Carlson School of Management, and Stanford University’s School of Law. He began his career at the law firm of Winthrop & Weinstine, PA. David is very active in philanthropic activities and serves as a voluntary member on a number of boards. He also actively participates in early stage commercial efforts, from time to time serving on their boards or supporting these ventures through Augeo.

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Ricardo Leite

Vice President, Head of Innovation, Products, and Merchants Partnerships – Discover Financial Services,

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Ricardo is an experienced Financial Services Industry professional (B2B/B2C) with more than 25 years working for large, multinational organizations in the areas of payments (network, issuing, and acquiring), product development, corporate strategy, business management and development, and client relationship management.

Prior to leading Discover’s Innovation, Products and Merchant Partnerships organization, Ricardo led Discover’s Global Acquiring group for two and half years and served as the Head of Global Commercial Payments for Diners Club International for over a year. Current and past employer list includes: Discover Financial Services/Diners Club International (Chicago, IL; 3.5 years), American Express (NY, USA and Sao Paulo, BR; 7 years), MasterCard International (US/New York and São Paulo, Brazil; 5 years), Visa USA (US, McLean, VA; 1 year), Deloitte & Touche Consulting Group (US, New York, NY; 5 years), e American Management Systems (US, Fairfax, VA; 3 years).

Ricardo was born in Sao Paulo, Brazil and has lived in the United States for more than 20 years. He holds a B.S. degree in MIS and Decision Sciences from George Mason University and M.B.A. from the DARDEN Business School at the University of Virginia.

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Brandon Logsdon

President, 
Excentus Corp, a PDI company

READ BRANDON'S BIO »

Brandon is President of PDI’s Engagement & Loyalty business, Excentus.  With over 16 years of experience at Excentus, Brandon has been the driving force behind emerging and developing cents-per-gallon discounts into a coveted rewards currency, creating the Fuel Rewards program – a first-of-kind, nationwide coalition loyalty program, as well as delivering robust loyalty solutions for the convenience retail, consumer packaged goods, and grocery industries.  Prior to joining Excentus in 2002, Brandon worked at, JPMorgan Chase, e-commerce start-up iChoose, and he also co-founded a strategy consultancy, Bloomin’ Partners Inc., providing strategic sales and business development services for venture and private equity backed companies.

Brandon holds a BA in Finance and Marketing from Texas Christian University and is a board member for the North Texas chapter of the Folds of Honor foundation.  He and his wife are proud parents of three children. 

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Dale McCrory

Senior Vice President, Advanced Solutions and Innovation

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Dale McCrory is a senior leader in Card-linking Services, Loyalty and CRM innovation at First Data Corporation.

Dale McCrory is a senior leader in Card-linking Services, Loyalty and CRM innovation at First Data Corporation, where she is responsible for Strategy, Business Development, Product Development, and Commercialization. Dale has led the development of internal and external partners to launch technology solutions that drive value through the collision of Payments and Advertising. This includes enterprise offers platforms, POS integration, offer syndication and affiliate marketing, consumer segmentation and campaign analytics for Ad Sales and Advertising Publishing organizations delivering targeted marketing, CRM and loyalty solutions.

Prior to joining First Data, she was Vice President at TSYS for over 12 years, where she led several functional teams during that tenure, including Product Strategy & Development, Professional Services, Client Relationship Management, Program Analytics and Marketing, Client Conversions and Implementation and Operations. She played a critical role in the design, launch and growth of loyalty programs in the Financial Services space throughout North American, including programs for global, national and regional organizations such as Cap One, Citibank, JP Morgan Chase, Wells Fargo, Royal Bank of Scotland, Sears, and The Home Depot.

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Kirsty Rankin

SVP, Global Group Head, MasterCard Loyalty

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Kirsty Rankin is Senior Vice President and Global Group Head of MasterCard’s Loyalty Solutions. In this global role, she is responsible for the strategy, design and management of innovative loyalty value propositions for the merchant community. MasterCard is committed to providing tailored, leading edge loyalty solutions that help businesses drive greater engagement and create longer term more profitable customers.

Kirsty brings a wealth of loyalty knowledge and expertise having been the Co-CEO of Pinpoint Pty Ltd, one of Asia Pacific’s leading loyalty and marketing service companies with offices in Australia, China, Singapore, Hong Kong, India, Japan and Taiwan. During her 20+ year tenure at Pinpoint, Kirsty was instrumental in the growth of the company to over 500 employees where she developed highly successful, award winning loyalty and marketing programs across a broad range of industry verticals including financial services, retail, travel and entertainment. Pinpoint was acquired by MasterCard in July 2014.

Prior to Pinpoint, Kirsty worked at Qantas and American Express.

Kirsty holds a Bachelor of Commerce from the University of New South Wales where she was a University Medallist. In Australia, she was a board member of ADMA, the leading marketing and advertising association and an advisory board member for Visit California.

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Paul Siegfried

Senior Vice President Financial Services, Transunion

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Paul joined TransUnion in 2015 as the leader of the TransUnion’s Card organization, including both Market Strategy and Market Development. Transunion would become the first data platform to be represented on The CardLinx Association board of directors. Pauls teams at Transunion gather client needs, collect market intelligence and deliver thought leadership and solutions to the market.

Prior to joining TransUnion, Paul spent 12 years at Fifth Third Bank as Director of the Credit Card lines of business. Key contributions over the last decade include developing and leading the strategy resulting in ten-fold growth of the business to $2.6B in assets. A major component driving growth of profitability has been the ability to leverage the knowledge and manpower of key strategic partners such as TransUnion, MasterCard, Argus, Zoot, Vantiv and TSYS. Additionally, Paul was responsible for Fifth Third Student Lending from 2012–2014 and the associated partnership with Sallie Mae.

Paul spent 1996-2003 with Visa Sales and departed as the Midwest Regional Manager.

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Jonathan Silver

President and CEO

READ JONATHAN'S BIO »

Jonathan brings over 25 years of executive experience to the marketing technology space, including his work at McKinsey & Company for clients like 3M and Honeywell, and developing affinity programs geared to consumer life stage and lifestyle segments.

Jonathan founded Affinity Solutions, the leading provider of card-linked offers and transaction-informed marketing solutions, where he now presides as President and CEO. Affinity partners with over 4,000 financial institutions and leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment to drive behavior for its retailer and bank clients.

In addition, Affinity’s Coupon-on-a-Card technology offers a highly differentiated, real-time customer experience that’s fundamentally changing the way card-linked offers are delivered in the marketplace. Lastly, the company provides a gateway service for retailers looking to distribute their offers in a variety of different publishing environments, with access to over 200 million customers.

Jonathan is a graduate of the Wharton School of Business and the University of Pennsylvania’s School of Engineering and Applied Science, and briefly attended Harvard Business School.

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Dev Subrata

CEO and Founder, Fidel

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Dev is the founder and CEO of Fidel based in London, UK. Fidel is a leading API platform for card-Linking and would become the first European company represented on The CardLinx Association board of directors. Fidel makes it easy for developers to build applications that receive real-time payment events directly from transactions made by payment cards, both online and offline. Fidel API currently supports Visa and MC only, with customers like British Airways, Gap, Subway, Burger King already plugged in. Prior to Fidel, Dev has been active in a variety of start-ups ranging from e-commerce to social networking including founding Badoo. He is a graduate of the Queen Mary University in London.

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Satoru (“Sato”) Suzuki

General Manager and Head of US Office, Sumitomo Mitsui Card

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Satoru Suzuki is General Manager of Sumitomo Mitsui Card, USA and is based in the Palo Alto Office of Sumitomo Mitsui Card. He works on research and advanced payment solutions and technologies in North America and business development. He has 20+ years career in credit card business.

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Mladen Vladic

General Manager of Loyalty Division, FIS

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Mladen Vladic is the General Manager of Loyalty division within FIS, the world’s largest provider of retail payments and banking technologies.

Mladen specializes in banking and retail loyalty solutions as well as emerging payment trends. Under his leadership, FIS Loyalty division has been focused on convergence between banking and retail loyalty space to deliver relevant, real time point-of-sale consumer engagement opportunities and coalitions. Those efforts received five industry recognitions in the last two years including PYMNTS.com POS Innovation Award and Pay Before’s Outstanding Loyalty Program.

Mr. Vladic earned a Bachelor’s degree in Business from University of Pristina, Serbia and Master’s degree in Business Economics from University of South Florida.

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Erin Warren

Rakuten, Senior Vice President, Marketing

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Erin Warren serves as the senior vice president of marketing at Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs that increase revenue and customer loyalty. Last year, Cartera Commerce was acquired by Ebates/Rakuten, and Erin, along with Cartera’s executive team, has led the successful transition to strengthen loyalty marketing solutions for its customers. As part of the integration of Cartera into Ebates/Rakuten, Erin is now also heading up the Rakuten Card Linked Offer Network for Rakuten. Before coming to Cartera, Erin was CMO at CollegeWeekLive (an edtech start-up) and VP of Channel Marketing for Sallie Mae. Erin came to Sallie Mae through the successful acquisition of Upromise where she led member acquisition marketing for this coalition-based marketing company. A marketing veteran with 20 years of experience in the industry, Erin has always been motivated by the opportunity to enhance the way companies execute their marketing strategies to attract and retain customers. A former two-time luge Olympian (’94 and ’98), Erin is currently President of the Board of Directors of the U.S. Luge Association as well as a member of the U.S. Luge Foundation. She earned her MBA from Babson College’s Franklin W. Olin Graduate School of Business.

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Jill Yates

Head of Strategic Partnerships, Sears Shop Your Way (SYW)

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Jill Yates, Director Strategic Partnerships with Shop Your Way, a Sears Holdings Company. In this role, she is focused in strategic partnerships with merchants and third parties spanning a wide variety of verticals in everyday spending categories for Shop Your Way, the largest retail loyalty platform and rewards marketplace in the U.S. With tens of millions of active members that earned Shop Your Way points in the past 12 months, Shop Your Way maintains a massive repository of purchase data and behavior insights. Using its data mining and analytic capabilities, its patented rewards engine, and array of digital and marketing channels, Shop Your Way consistently delivers relevant and engaging messaging to members, which guide and drive their continued purchase behavior.

Prior to joining Shop Your Way, Jill spent the previous 15 years at Inmar and Parago (now Blackhawk Network) in a variety of roles focused on the development and advancement of consumer incentive programs for a wide variety of Fortune 500 consumer packaged goods companies, manufacturers and retailers. Jill is passionate about the betterment of advanced analytics and performance of consumer incentive programs. She remains active in a variety of organizations including Path to Purchase, Shopper Marketing, Brand Activation, and now the Cardlinx Association. Jill received a magna cum laude B.A. from the University of Louisville.

Our Team

silvio

Silvio Tavares

President and Founding Chief Executive Officer
[email protected]

READ SILVIO'S BIO »

Silvio Tavares is an experienced CEO, senior executive and thought leader with over 15 years of experience in the digital commerce and payments industry. Mr. Tavares is President and CEO of The CardLinx Association, a leading global trade association for the payments and digital advertising industries. CardLinx founding members include MasterCard, Discover, First Data, Facebook and Microsoft among others.

He was previously SVP and Global Head of Information Products at Visa Inc. where he led a business unit generating several hundred million dollars in annual sales and successfully launched key new industry leading products in the areas of payment fraud detection, digital marketing and merchant loyalty. Mr. Tavares joined Visa from First Data, where he was Senior Vice President and Global Head of Information and Analytics. At First Data, he patented and launched First Data’s U.S. macro-economic spending indicator. He began his career at AT&T where he authored one of the earliest business method patents for web-based payments. He has authored over fifteen granted or pending patents in the fields of digital commerce, electronic payments and payments analytics.

Mr. Tavares earned a Juris Doctor degree from the Boston University School of Law (Oxford University Program), an MBA from Boston College and a Bachelor of Science Degree in Electrical and Computer Engineering from Tufts University.

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Sabine Brunthaler

Head of the CardLinx European Advisory Board
[email protected]

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Sabine Brunthaler has longstanding, international experience in client-facing advisory roles in professional B2B services providing strategic business support to senior leaders of large and mid-sized global organizations. Most recently with Boyden Executive Search, Sabine was the Lead Partner for Finance and Life Sciences in Switzerland. Additionally, as a committee member of the British-Swiss Chamber of Commerce, she helped member organizations grow in the UK and continental Europe.

Before that, Sabine was CEB’s Director Member Services for their European Finance Practice offering best practice research for management strategies and serving over 150 of Europe’s leading organizations across industries. Her earlier experiences include working for CEB’s IT Practice in new member acquisition, developing marketing strategies for an American software company as well as managing a team of 150 trainers in adult education.

She holds a humanities degree from the University of Vienna and an Austrian diploma in training management. Sabine received her marketing qualifications in the UK with the Chartered Institute of Marketing. Her MBA at London Guildhall University (now London Metropolitan University) allowed her to analyze consulting needs for human resources, information technology and finance in organizations across Europe, an area of additional research for the past two years. Sabine is fluent in German, English, and French.

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Ming Lacey

Public Relations Director
[email protected]

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Ming Lacey is the PR Director of The CardLinx Association.
She directs media outreach and strategy, manages social media engagement, explores strategic partnerships and identifies conference and journalist interviews/ speaking opportunities for CardLinx and its members.
Ming’s communications career began in New York City as the PR and Communications Manager for The Reserve, a money fund company. After managing crisis and triage communications at The Reserve, Ming joined Rubenstein Associates as Assistant Vice President in the financial and legal group where she helped financial services institutions, law firms and non-profit organizations to amplify their messages to the business media. Following a move to Portland, Oregon, Ming worked at LANE PR as Account Director overseeing their largest agency accounts with regional community banks and financial institutions.

Prior to her work in public relations, Ming started her career in the financial services industry as a portfolio assistant at Alliance Bernstein managing municipal bond funds. Then she worked at Citigroup in Hong Kong and New York for five years in varying capacities in the Corporate Realty Services and Global Transaction Services divisions where she focused on marketing, branding and internal communications. Ming is a graduate of the University of Chicago and received a B.A. in Economics.

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Ester Shin

Member Manager
[email protected]

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Ester supports the enrollment of new members and member relations for The CardLinx Association, including outreach and registration of new members and ongoing management and support of existing members.

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Steven Berg

Director of Business Development
[email protected]

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Steve is responsible for new member outreach and the marketplace activities that lead to growth of the association. Having a background in business development for marketing publishers and association, he brings the opportunity and resources for new members in the CardLinx ecosystem.

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Christina Watts-Alvarez

Sr. Meeting Manager
[email protected]

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Christina organizes CardLinx Forums worldwide, including venue selection, marketing, logistics, sponsorships, catering, transportation and speaker liaison for each event.

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Scott Livingston

Director of Web Services
[email protected]

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Scott is responsible for UX and UI Design for the website. As well as maintaining the site platform and updating content.

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