BEST PRACTICES LIBRARY

BEST PRACTICES LIBRARY

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CardLinx Me

Introductions to Fellow CardLinx Member Companies

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CardLinx Europe: Advantage RetailHow Data and AI are Expanding Online-to-Offline Commerce – March 20, 2018

Speaker: Silvio Tavares, President and CEO, The CardLinx Association
Welcome Address – View PDF »
Welcome Address – Watch Video »

Online-to-Offline Commerce: From Asia to America and Back – February 6, 2018

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF (EN) »

Welcome Address – View PDF (JP) »

Welcome Address – Watch Video (EN) »
Welcome Address – Watch Video (JP) »

Retail in the Age of Artificial Intelligence and Commerce Bots – September 12, 2017

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video »

Closing Comments – View PDF »

European Digital and Mobile Commerce Forum – June 28, 2017

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – Watch Video »

Mobile Commerce and the Internet of Commerce Things – April 26, 2017

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video »

Closing Comments – View PDF »

Closing Comments – Watch Video »

Using the IoCT and Card-linking To Drive Merchant Preference and Millennial Affinity

Panelists: Jonathan Silver – CEO, Affinity Solutions | Stephen Dessner – President/Managing Director, Payce | Mark Weadick – Managing Director, SL Capital Strategies

Welcome Address – View PDF »

Watch Video »

Reinventing the Consumer Shopping & Rewards Redemption Experience –

Deep Insights from FIS and Verifone’s Partnership – March 7, 2017

Panelists: Daniel Poswolsky – Head of Value Added Services, Verifone | Cassie Boutelle – VP Loyalty Products, FIS

View PDF »

Watch Video »

Reinventing Retail: Mobile and Multi-Channel Commerce – March 7, 2017

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video »
Closing Comments – Watch Video »

Practical Implementations of Card-Linking – February 7, 2017

Panelists: Ryota Chiba – Corporate Officer, General Manager of Communication & Information Center Information Innovation Operations, DNP | Cassie Boutelle – VP Loyalty Products, Global Retail Payments, FIS

View PDF »

Watch Video (EN) »
Watch Video (JP) »

Asia Mobile Commerce and Card-Linking Forum – February 7, 2017

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video (EN) »
Welcome Address – Watch Video (JP) »
Closing Comments – Watch Video (EN) »
Closing Comments – Watch Video (JP) »

Internet of Commerce Things Forum – October 13, 2016

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video »
Closing Comments – Watch Video »

Card-Linking 2.0 — The Future of Card-Linking – April 26, 2016

Panelists: Jonathan Silver, CEO, Affinity Solutions | Wade Hobbs, SVP, Bank of America, Bank Amerideals

Watch Video (Part 1) »
Watch Video (Part 2) »

2016 Annual Card-Linking Industry Survey

View PDF »

New Card-Linked Technologies For Customer Engagement & Loyalty – February 9, 2016

Moderator: Marc Ellis, CEO, Thanks Again

Panelists: Doug Yeager, CEO, SimplyTapp | Jeff Mankoff, CEO, vPromos

Watch Video »

CardLinx Digital Loyalty Forum – April 26, 2016

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Closing Comments – View PDF »

CardLinx Asia Forum – April 19, 2016

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Closing Comments – View PDF »

CardLinx Retailer Advisory Council – October 28, 2015

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome / Introductions – View PDF »

Closing Comments – View PDF »

Data Driven Commerce: Card-Linking and the Transformation of Retail – September 22, 2015

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video »

2016 CardLinx Initiatives and Closing Comments – View PDF »

2016 CardLinx Initiatives and Closing Comments – Watch Video »

Overview of Card-linking and European Market Including Research Findings – June 11, 2015

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

View PDF »

The CardLinx Forum New York From Search to Purchase – April 28, 2015

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

Welcome Address – Watch Video »

Card-Linking – How Big Is It? – View PDF »

Card-Linking – What Comes Next – Watch Video »

The CardLinx Merchant Advisory Council – April 1, 2015

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

San Francisco Forum – February 24, 2015

Speaker: Silvio Tavares, President and CEO, The CardLinx Association

Welcome Address – View PDF »

What Comes Next – View PDF »

bofa

Keynote – Bank Amerideals Win/Win: Matching Consumers and Their Favorite Merchants With Card-linking – September 22, 2015

Speaker: Alfred Hamilton, SVP Bank Amerideals – Bank of America
View PDF »
Watch Video »

givella

Using Card-Linking For Competitive Advantage – October 28, 2015

Speaker: Chris Jensen, Founder and CEO, Givella and former Head of Payment Marketing, Whole Foods Market
View PDF »

linkable

Case Studies of Success: Basket and SKU Level campaigns drive industry results – May 18, 2016

Speaker: Tom Burgess, CEO, Linkable Networks
View PDF »

Case Studies of Success: Item Level Offers to Drive Engagement – April 26, 2016

Speaker: Tom Burgess, CEO, Linkable Networks
View PDF »
Watch Video (Part 1) »
Watch Video (Part 2) »

Linkable Networks Case Studies – January 26, 2016

Speaker: Tom Burgess, CEO, Linkable Networks
View PDF »

How the Industry will Drive More Scale for Card-Linking – April 28, 2015

Speaker: Tom Burgess, CEO, Linkable Networks
View PDF »
Watch Video »

mogl

Scaling the CLO Industry to $10 Billion in Sales At Merchants By 2020 – February 9, 2016

Speaker: Jon Carder, Founder, CEO, Mogl
View PDF »
Watch Video » (EN)
Watch Video » (JA)

Game Changer CLO Tracking of On-line Ads to Off-line Spend – April 1, 2015

Speaker: Jon Carder, Founder, CEO, Mogl
View PDF »

Monetizing Card-Linked Offers Case Studies, Tactics, and Strategies – February 24, 2015

Speaker: Jon Carder, Founder, CEO, Mogl
View PDF »

pinterest_Logo_sm

Keynote – The New Age of Social Commerce – September 22, 2015

Speaker: Tiffany Black, Commerce Business Development, Pinterest
View PDF »
Watch Video »

samsung-pay

Mobile Commerce and the Internet of Commerce Things – April 26, 2017

Speaker: Marc Keller – Head of FI Strategy and Partnerships, Samsung Pay
View PDF »
Watch Video »

Internet of Commerce Things – October 13, 2016

Speaker: Sang Ahn – CCO, Samsung Pay
View PDF »
Watch Video »

The Future of Mobile Wallets and Offers – April 26, 2016

Speaker: Will Graylin, CEO, SamSung Pay
Watch Video »

Fireside Chat – April 26, 2016

Speaker: Will Graylin, CEO, SamSung Pay
Watch Video »

Private

Keynote – April 14, 2016

Speaker: Doo Lee, EVP, Chief Marketing and Analytics Officer, Samsung Card
View PDF »
Watch Video (Part 1) »
Watch Video (Part 2) »

semantify

Interoperability – Taming the Data Beast to Drive Commerce innovation – October 13, 2016

Speaker: Ashoke Dutt – CEO, Semantify
View PDF »
Watch Video »

our-memb-whole-foods

Beyond Volume: Card-Linking and Customer Engagement – February 2, 2016

Speaker: Marushka Bland, Director, Payments Marketing, Whole Foods Market
View PDF »
Watch Video »

Card-Linking Best Practices and Opportunities – April 28, 2015

Speaker: Chris Jensen, Head of Payments Marketing, Whole Foods Market
View PDF »
Watch Video »

Card-Linking Best Practices and Opportunities – April 1, 2015

Speaker: Chris Jensen, Head of Payments Marketing, Whole Foods Market
View PDF »

simulmedia_small

TV’s Increased Relevance in Digital 2016 – February 9, 2016

Speaker: Dave Morgan, CEO, Simulmedia
View PDF »
Watch Video »

Using Purchase Data to Target and Attribute TV Ads – April 28, 2015

Speaker: Dave Morgan, CEO, Simulmedia
View PDF »
Watch Video »

our-memb-spent

The New Workforce is Challenging the Old – And So Should We – March 7, 2017

Speaker: Julie Galvin, CMO, SPENT
View PDF »
Watch Video »

augeo

Card Linked Loyalty (CLL) – Practical Applications – April 26, 2017

Speaker: Steve VanFleet – President, Augeo Card Linking
View PDF »
Watch Video »

Embracing the Long Tail of Card-Linked “Loyalty” – March 7, 2017

Speaker: David Kristal, CEO, Augeo Marketing
View PDF »
Watch Video »

The Network Effect: Card-Linking as Multi-channel Engagement Tool – April 26, 2016

Speaker: Steve Van Fleet, President, Augeo Card Linking
View PDF »
Watch Video »

bankrate

Card-Linking at the Next Level – Wallet-Linking – April 26, 2016

Speaker: Matthew Goldman, CEO, Wallaby Financial Division, Bankrate
View PDF »
Watch Video »

Keynote – From Spam to Curated Personalization: How Card-Linking Data is Changing Offers to Consumers – September 22, 2015

Speaker: Matthew Goldman, CEO, Wallaby Financial Division, Bankrate
View PDF »
Watch Video »

cox_logo_sm

Card–Linking in the Marketing Mix Multi-Channel Marketing – April 28, 2015

Speaker: Michael Vivio, President, Cox Target Media
View PDF »
Watch Video »

discover

The New Age of AI in Commerce – September 12, 2017

Speaker: Amy Parsons, Head of Global Commerce – Discover
View PDF »
Watch Video »

Big Data & Attribution: The Essentials of Digital Commerce – February 9, 2016

Speaker: Arvind Ronta, Global Head of Emerging Products, Discover
View PDF »
Watch Video »

200×140-ebates-rakuten

From Online to Offline: The New Age of Digital Commerce – February 7, 2017

Speaker: Ken Hirschman – VP Strategic Alliances, Rakuten/Ebates
View PDF »
Watch Video »

From Online to Offline: The New Age of In-Store Offers – October 13, 2016

Speaker: Ken Hirschman – VP Strategic Alliances, Rakuten/Ebates
View PDF »
Watch Video »

edo

Keynote: Triple Win: European Card-linking For Banks, Merchants and Consumers – June 16, 2016

Speaker: Souheil Badran, President & CEO, edo Interactive
View PDF »

Keynote: Card-Linked Offers – April 19, 2016

Speaker: Souheil Badran, President & CEO, edo Interactive
View PDF »
Watch Video »

Triangle Offense: Driving Value Through Banks, Advertisers, and Consumers – February 9, 2016

Speaker: Souheil Badran, President & CEO, edo Interactive
View PDF »
Watch Video »

empyr

Card-Linked Offers are Hitting a Tipping Point – March 7, 2017

Speaker: Jon Carder, CEO, Empyr
View PDF (EN) »
Watch Video (EN) »

Empyr and Yelp – Digital Ad Scale for Offline to Online – February 7, 2017

Speaker: Jon Carder, CEO, Empyr
View PDF (EN) »
View PDF (JA) »
Watch Video (EN) »
Watch Video (JP) »

Data and the Internet of Commerce Things – October 13, 2016

Speaker: Jon Carder, CEO, Empyr
View PDF »
Watch Video »

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European Digital and Mobile Commerce Forum – June 28, 2017

Speaker: Christoph Press, Founder, Euroweb


Watch Video (EN) »

fis

Car-enabled Offers At The Gas Pump – October 13, 2016

Speaker: Cassie Boutelle – Head of Loyalty Products, FIS
View PDF »
Watch Video »

The Power of Data – Fueling Success for Retailers and Issuers – April 26, 2016

Speaker: CCassie Boutelle – Head of Loyalty Products, FIS
Watch Video »

Gini

Launching Digital Marketing & CLO Platforms in Hong Kong – February 6, 2018

Speaker: Victor Lang, COO, and Ray Wyand, CEO, Co-Founders, GINI
Watch Video (EN) »
Watch Video (JP) »

hilton

Using Card-Linked Programs to Drive Customer Acquisition and Loyalty – September 12, 2017

Speaker: Joey Lewis, Director Financial Partnerships Strategic Initiatives, Hilton Worldwide
View PDF »
Watch Video »

our-memb-japan-foodie

Innovation in Cross Border Offers for Outbound Chinese Travelers – February 6, 2018

Speaker: Lu Dong, CEO, Japan Foodie
Watch Video (EN) »
Watch Video (JP) »

first-data

Keynote: New Technologies For Offers in Payments and Digital Wallets – June 16, 2016

Speaker: Dale McCrory, VP of Digital Commerce, Loyalty and Offers, First Data
View PDF »

living-social

Using Card-Linking to Empower SMB’s – April 26, 2016

Speaker: Jennifer Terrell, Vice President, North America, LivingSocial
View PDF »
Watch Video (Part 1) »
Watch Video (Part 2) »

Keynote – April 19, 2016

Speaker: Nick Macey, SVP, Head of Product, LivingSocial
View PDF »
Watch Video (Part 1) »
Watch Video (Part 2) »
Watch Video (Part 3) »

Keynote – “Frictionless Future: The Digital Intersection of Local, Media, and eCommerce” – September 22, 2015

Speaker: Doug Miller, CRO, LivingSocial
View PDF »
Watch Video »

our-memb-luckycycle

Gamifying Loyalty & Offers – April 26, 2017

Speaker: Nicolas Coppée – Co-Founder, Luckycycle
View PDF »
Watch Video »

microsoft

Microsoft Lessons Learned About Customers Engagement and Card-Linking – April 26, 2016

Speaker: Neal Bernstein, General Manager, Microsoft Earn, Microsoft
View PDF »
Watch Video (Part 1) »
Watch Video (Part 2) »

Keynote – Microsoft Perspectives on Card-Linking, Wallets and Future of Payments – September 22, 2015

Speaker: Erik Jorgensen, GM of Monetization and Will White, Director of Payments, Microsoft
View PDF »
Watch Video »

The Future of Digital Advertising – April 28, 2015

Speaker: Bob Bejan, VP North America Advertising Sales and Marketing, Microsoft
View PDF »
Watch Video »

Perspective and Predictions of the Card Linked Industry – April 2014

Speaker: Erik Jorgensen, GM of Monetization, Microsoft
View PDF »

shop-your-way

Retail in the Age of Artificial Intelligence & Commerce Bots – September 12, 2017

Speaker: Jill Yates – Director Strategic Partnerships, Shop Your Way
View PDF »
Watch Video »

simplytapp

How Universal Value Locators Will Change The Future of Adaptive Commerce – October 13, 2016

Speaker: Ted Fifelski – Co-Founder & President, SimplyTapp
View PDF »
Watch Video »

sweetcard

Keynote: European Digital and Mobile Commerce Forum – JUNE 28 2017

Speaker: Vasiliy Kuznetsov, Managing Partner, SweetCard
Watch Video »

Keynote: Card-linking in Russia – June 16, 2016

Speaker: Vasiliy Kuznetsov, Managing Partner, SweetCard
View PDF »

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From Online to Offline: New Ways AI and Data Are Driving Commerce – September 12, 2017

Speaker: Souheil Badran, President Alipay – Americas
View PDF »
Watch Video »

adagio_teas_logo

Best Practices in On-line/Off-line Customer Acquisition with Card-Linking – October 28, 2015

Speaker: Michael Cramer, CEO, Adagio Teas
View PDF »

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Creating Breakout Value for Retailers: Driving Participation in Card-Linked Offers Programs – March 7, 2017

Speaker: Jonathan Silver, CEO, Affinity Solutions
View PDF »
Watch Video »

Consumer Spending Data:Rocket Fuel for the IoCT – October 13, 2016

Speaker: Jonathan Silver, CEO, Affinity Solutions
View PDF »
Watch Video »

Lunch Keynote – Using Data For Competitive Advantage: Lessons From World Class Retailers & Beyond – September 22, 2015

Speaker: Jonathan Silver, CEO, Affinity Solutions
View PDF »
Watch Video »

cardlytics

CLM, Disrupting the big data scene – May 18, 2016

Speaker: Fred Fuller, Vice President, Cardlytics Inc.
View PDF »

Getting (Purchase) Intelligent about Loyalty – April 26, 2016

Speaker: Dani Cushion, Chief Marketing Officer, Cardlytics Inc.
View PDF »
Watch Video »

Best Practice Insights from the Largest Retailers – February 9, 2016

Speaker: John Brown, President, US Operations, Cardlytics Inc.
View PDF »
Watch Video »

Keynote – Card-Linked Marketing The Cardlytics Way: Key Lessons Learned – September 22, 2015

Speaker: John Brown, President, US Operations, Cardlytics Inc.
View PDF »
Watch Video »

The Future of Card-linking and Loyalty – June 11, 2015

Speaker: Jill Dougan Managing Director, Cardlytics Inc.
View PDF »

200×140-collinson

Card-linking with Item Level Offers – September 12, 2017

Speaker: Mark Jackson, Head of Financial Services, Collinson Group
View PDF »
Watch Video »

co-op

Using Payments to Set Yourself Apart – September 12, 2017

Speaker: Kelly Mendenhall, Vice President, Product Management, CO-OP Financial Services
View PDF »
Watch Video »

excentus

Using Card-Linking to Drive Merchant Loyalty – March 7, 2017

Speaker: Brandon Logsdon, President & CEO, Excentus
View PDF »
Watch Video »

New Digital Reward & Loyalty Currencies – February 2, 2016

Speaker: Brandon Logsdon, President & CEO, Excentus
View PDF »
Watch Video »

Using Card-Linking To Drive Retailer Loyalty – October 28, 2015

Speaker: Brandon Logsdon, President & CEO, Excentus
View PDF »

Card-Linking The New Digital Age of Loyalty – April 28, 2015

Speaker: Brandon Logsdon, President & CEO, Excentus
View PDF »
Watch Video »

facebook

The New Age of Digital Commerce: Facebook Perspectives – February 2, 2016

Speaker: Mary Ku, Director of Product Management, Facebook
View PDF »
Watch Video »

Mobile – The Future of Advertising and Payments – February 24, 2015

Speaker: P. J. Linarducci, Head of Payments and Commerce, Facebook
View PDF »

our-memb-mastercard

Data Driven Commerce: Case Studies in Card-Linking Success – February 6, 2018

Speaker: Kirsty Rankin, SVP, Global Group Head, Loyalty, Mastercard
Watch Video (EN) »
Watch Video (JP) »

The Future of The Internet of Commerce Things – The Connected Home – April 26, 2017

Speaker: Kirsty Rankin – SVP, Global Group Head, Loyalty, Mastercard
View PDF »
Watch Video »

Innovation as a 21st Century Lawyer – March 7, 2017

Speaker: Jonathan Anastasia – Senior Managing Counsel Digital Payments & Labs, Mastercard
View PDF »
Watch Video »

Personalized Card Linked Offers; Driving Loyalty Intelligently – February 7, 2017

Speaker: Nandan Mer – President, Mastercard Japan
View PDF (JA) »
View PDF (EN) »
Watch Video (EN) »
Watch Video (JP) »

Leveraging The Connected Home as a New Commerce Platform – October 13, 2016

Speaker: Kirsty Rankin – SVP, Global Group Head, MasterCard Loyalty
Watch Video »

Cross Border Card-Linked Offers: Opportunity For Banks and Merch – June 16, 2016

Speaker: Pádraig Corcoran , Vice President Core Products, MasterCard
View PDF »

Case Studies In Personalized Card-Linked Offers – May 18, 2016

Speaker: John MacKinnon, Head of Loyalty Solutions, MasterCard
View PDF »
Watch Video »

Keynote – April 19, 2016

Speaker: Glenn Bowles, Regional Lead, Asia Pacific, Merchant Value Proposition, MasterCard
View PDF »

Collaboration In The New Age of Digital Commerce – February 9, 2016

Speaker: David Galvan, Vice President, MasterCard
View PDF »
Watch Video »

mercator_logo

Panel – Card-Linking 10 Years From Now: A Glimpse Into The Future – September 22, 2015

Speaker: Alex Johnson, Senior Analyst, Mercator
Watch Video »

meniga

Keynote: Tailored Card-linked Marketing – June 16, 2016

Speaker: Kristjan Kristjansson, VP Marketing Products & Icelandic Business, Meniga
View PDF »

quotient

Marketing on the Mobile Phone: Card-linked Offers – April 26, 2016

Speaker: Bruce Sattley, Senior Vice President of Product Management, Quotient
View PDF »

sumitomo_mitsui_logo

Growth of CLO in Japan – February 6, 2018

Speaker: Toru Kawahigashi, Managing Director, Sumitomo Mitsui Card Co., Ltd
Watch Video (EN) »
Watch Video (JP) »

From Cost-Center to Driving Revenue; Using Payments and Card-Linking for Competitive Advantage – February 7, 2017

Speaker: Ken Kubo, President, Sumitomo Mitsui Card
View PDF (JP) »
View PDF (EN) »
Watch Video (EN) »
Watch Video (JP) »

ta_logo2

Card-linking and Travel – October 13, 2016

Speaker: Ed Puckhaber – President, Thanks Again
View PDF »
Watch Video »

Cross Border Loyalty Coalitions and Card-Linking – June 11, 2015

Speaker: Marc Ellis, CEO, Thanks Again
View PDF »

trendbrew

Social Influencing and Contextual Card-Linked Offers – October 13, 2016

Speaker: Shirish Arashanapalli – CEO & Founder, Trendbrew
View PDF »
Watch Video »

vPromos-logo

Retailers; the Card Linking Hub – March 7, 2017

Speaker: Jeff Mankoff, CEO, VPromos
View PDF »
Watch Video »

Speaker: Jeff Mankoff, CEO, VPromos
View PDF »
Watch Video »

verifone

Mobile Commerce & Security of Things – April 26, 2017

Speaker: Imran Hajimusa – VP Business & Technology, Verifone
View PDF »
Watch Video »