As consumers become more savvy and technology use increases, retailers, tech companies and fintech innovators are designing creative digital loyalty programs to engage consumers, extend branding values and increase incremental sales.
As Europe adjusts to the effects of GDPR, digital loyalty will become an even bigger opportunity for retailers and technology companies to connect directly with their customers. At this CardLinx Forum, hear from leading companies on how they are combining the latest technologies in big data analysis, geo-location, social media and retail engagement to seamlessly blend online and in-store experiences.