The CardLinx Forum introduces the CardLinx Webinar Series
The webinars are complimentary for all CardLinx members. Non-members must pay a registration fee of $99. If you are interested in a membership with the CardLinx Forum please visit our membership page. Register today as space for each webinar is limited!
Please contact [email protected] with questions or if you need additional information.
How Will FinTech Change the Way Challenger Banks Reward and Engage Consumers
Financial institutions are facing a challenge when it comes to engaging and retaining consumers. As new competitors are crossing over to the financial arena and providing new and easier experiences, consumers are breaking away from the traditional banking experience. As the leading FinTech company, FIS is uniquely positioned to offer loyalty solutions to all providers of financial services to consumers.
Instead of focusing on card-based rewards, which narrows a FI’s strategy to transactional, providers of financial services should focus on a tailored, holistic relationship rewards strategy. It’s time to implement a loyalty strategy that encourages product growth across the entire product suite and helps increase their overall portfolio. The redemption habits of today’s more sophisticated cardholders underscore a growing preference for cash rewards, “points as currency.” Today’s consumers expect three things from their loyalty programs: personalization, immediacy, and ease of redemption.
Speaker | Mladen Vladic, General Manager of Loyalty – FIS
Digital Marketing In a Time of Recession
Join us in this month’s webinar to hear from a panel of executives from Yelp, Microsoft and ContextLink to learn what they are doing to help merchants grow through this recession. Panelists include Geoff McDonald – CEO of ContextLink, Neal Bernstein – Senior Director at Microsoft, and Dan Kimball, SVP of Marketing at Yelp. You’ll learn about the impact of Covid19 on each of their representing organizations, the current situation around marketing budgets and the ecosystem, current tools and strategies deemed successful and unsuccessful, performance thus far and hypothesis moving forward.
Geoff McDonald – CEO of ContextLink
Neal Bernstein – Senior Director at Microsoft
Dan Kimball – Senior VP of Marketing at Yelp
Digital Engagement and Mobile Apps – The Keys To Commerce
As consumer spending re-emerges in the recovery phase of Covid-19, mobile apps are driving increased brand awareness and digital engagement. Gasbuddy is a top 5 travel app on the Apple App store and has developed powerful engagement strategies to drive a significant surge in users. In this webinar learn from Gasbuddy CEO, Sarah McCrary:
- How to engage consumers on mobile
- How to position your brand as front of mind and top of wallet
- How to drive increased sales for your goods and services on online and on mobile
Speaker | Sarah McCrary, CEO – GasBuddy